Director of Lexus Canada Statement Regarding Calgary Marketing Initiative

“I was surprised and outraged to find out that another marketing initiative failed to meet the standards that we set for ourselves. Our community and guests rightfully expect more from us. Within minutes of our becoming aware of the situation, the signage and tents were removed and the entire event was cancelled. I have also called an urgent meeting with all of our marketing suppliers to ensure that our expectations for any future marketing initiatives are very clear. On behalf of Lexus Canada, I want to extend my sincere and unconditional apologies.” - Jennifer Barron – Director of Lexus Canada