Lexus is “creating amazing” at the Montreal International Auto Show

 

MONTREAL, QC., (January 16, 2014) – After recording the best year ever for Lexus sales in Canada, the brand is continuing to gain momentum to kick off 2014, generating a major buzz at the Montreal International Auto Show.

 

The 2014 IS, which just set a record for December sales in Canada, is being featured prominently at the show. That includes the Canadian premiere of an eye-catching, fan-created version of the model.

 

After partnering with deviantART, the world’s largest online social network for artists, Lexus attracted more than 600 entries in a contest to boost the already-aggressive exterior styling of the IS 350 with even edgier designs. On display is Robert Evans’ winning submission, with its one-of-a-kind aero styling, carbon interior package, special three-piece wheels, and custom paint job.

 

“That brilliantly created IS exemplifies the inspiring innovation, intelligence and cutting-edge design and technology that are hallmarks of our re-energized Lexus brand,” said Cyril Dimitris, Director of Lexus Canada. “As our presence at the show demonstrates, Lexus is about all about pushing boundaries, constantly striving to achieve the amazing and building the ultimate drive.”     

 

Hot on the heels of the new Lexus RF C coupe being launched early in the week at the North American International Auto Show in Detroit, the Montreal event marks the first time the new 2014 GX has been on display at a Canadian auto show. In addition, various ES, GS, RX, LS and LX models are available for visitors to inspect. 

 

Another attraction is the auto display area itself, which is making its Canadian debut. The space is designed to elegantly convey Lexus’ renowned status and prestige. Unique treasure and jewellery box concepts are being used to showcase centrepiece display vehicles. There is also a special material gallery to highlight key items used in creating the cars.

 

The Lexus display area is located on Level 2 at the Palais des congrès de Montréal. The show runs until January 26.

 

 

About Lexus Canada

 

Lexus in Canada is the exclusive Canadian distributor of Lexus luxury cars and sport utility vehicles through a sales and service network of 36 dealers across Canada. With 15 Lexus models on the road today, five of them being hybrids, Lexus has the largest luxury hybrid lineup; allowing guests a choice in a large range of luxury vehicle segments. In the 2011 J.D. Power and Associates Initial Quality Study (IQS), Lexus won the most segment awards, four in total, of any nameplate.

 

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