INNOVATION AND ADVANCED TECHNOLOGY


From hybrids and electric vehicles to fuel cell technology, Toyota's advanced powertrains are providing more sustainable mobility options to Canadians. Whether it's our vehicles, manufacturing processes, recycling initiatives, or future transportation systems, Toyota engineers and designers will continue to lead the industry with innovations that fulfill the needs of our customers. Here you will find the latest examples, information, images, and other resources that highlight Toyota’s innovation through exciting designs, fuel efficient vehicles, advanced safety technology, and smarter transportation systems that will keep Toyota at the forefront of the automotive industry.



DEC 06, 2023

PLANO, TX and MIAMI, FL (December 6, 2023) - Today, Lexus unveiled “8 Minutes and 20 Seconds”, an installation by Dutch solar designer Marjan van Aubel, which is now on view within the sculpture garden at the Institute of Contemporary Art, Miami (ICA Miami).

SEP 30, 2022

  Up to 10-Year Trial Periods on all Lexus Interface-equipped vehicles, including 2022 Lexus NX and LX models Emergency Assistance Can Dispatch Emergency Services to Vehicle’s Location This complimentary  trial exrtension builds on...

DEC 02, 2021

TORONTO, Ontario (December 2nd, 2021) – Advanced communications technologies can make driving more enjoyable and safer – keeping us in touch with the people who are important to us, helping us find our way, and calling for help when we need it. But for such technologies to be truly useful, they have to be more than just easy to use...

MAY 18, 2021

TORONTO, Ontario – MAY 18, 2021 – Lexus announced today that the luxury brand eclipsed the milestone of 2 million global sales of electrified vehicles at the end of April 2021...

DEC 17, 2020

  DIRECT4 is a core Lexus Electrified technology to achieve unique dynamic performance, or ‘Lexus Driving Signature’, for future hybrid and battery electric vehicles New system provides instant electric control to all four wheels to transform dynamic...

JUN 16, 2020

TORONTO, ON – June 15, 2020 - To virtually unveil the new 2021 IS, Lexus has launched Lexus AR Play, an immersive augmented reality app designed to allow users to explore the vehicle through their smart phone or tablet – the first app of its kind for...

SEP 19, 2019

TORONTO, ON – September 19, 2019 – In its continuing challenge to deliver innovative and amazing experiences to its customers, Lexus held the world premiere of its first luxury yacht, the Lexus LY 650, today in Boca Raton, Florida, USA.

JUL 05, 2019

(TORONTO, Ontario) July 5, 2019 – Starting in September with select 2020 model year vehicles, Lexus Canada will introduce all-new connected features to improve the in-vehicle multimedia experience for Canadian Lexus drivers.

MAR 09, 2018

TORONTO, ONTARIO, March 9, 2018 – The unique Lexus Sport Yacht concept was recognized with a special award by Japan’s “Boat of the Year” committee at the Japan International Boat Show in Yokohama today. 

FEB 21, 2018

TORONTO, ONTARIO, February 21, 2018 – The Lexus Safety System + A is this year’s winner of the Automotive Innovation Award from the Automobile Journalists Association of Canada (AJAC), in the Best Safety Innovation category. AJAC announced the award this morning at the Canadian International Auto Show in Toronto.

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