CONCEPT OF ’CO-’ INSPIRES LEXUS DESIGN AWARD 2018 – NOW OPEN FOR ENTRIES

(TORONTO, ONTARIO - July 24, 2017) — Continuing its commitment to a better world through design, Lexus International announced today its call for entries for the Lexus Design Award 2018. Launched in 2013, the award is an international platform to identify and recognize the next generation of global creators and designers.  Every year, thousands of young creative talent from around the world aspire to be selected for the final round. Those twelve finalists and their works will be introduced to the design community and beyond at Milan Design Week 2018*, four of which will be mentored by established global designers and given a production budget of three million JPY (over $25K USD) to create actual prototypes.

 

In addition to the unique mentorship opportunity and global exposure, young designers are drawn to the Lexus Design Award by the inspiring theme that provides endless possibilities from a design perspective.    This year’s creative theme for the Lexus Design Award 2018 is "CO-," a Latin prefix meaning with or together in harmony. Lexus believes that great design can ensure the harmonious coexistence of nature and society. In that sense, “CO-" is an approach that allows the brand to explore its true potential and that of the environment by creating new possibilities through collaboration, coordination and connection. Now, young designers get their turn for "CO-" to inspire them to conceive a better world.

 

The Judges who assess the designs are globally recognized illustrious creators active in diverse design genres. Additionally, mentorship is provided by esteemed designers who share their know-how and provide hands-on support. They guide the selected candidates to express their full potential through the development of working prototypes of their innovative ideas.

 

The Judges and Mentors for the Lexus Design Award 2018 will be announced in August. As in previous years, Lexus will be partnering with a select group of renowned professionals who embody design excellence at the front lines of creativity around the world and who share the brand’s belief that great design can make the world a better place.

 

During Milan Design Week*, all the finalists’ works will be displayed at the Lexus experiential space. Judges will then assess the four prototypes to choose the Grand Prix winner for 2018. Previous winners have gone on to enjoy success and further develop their ideas into viable products.

 

Entries to the Lexus Design Award 2018 competition will be accepted from July 24 through October 08. For more information on the application process, please visit LexusDesignAward.com. The twelve finalists will be announced in early 2018.

 

* The world’s largest design exhibition, also known as Salone Del Mobile, presents events and exhibits by brands and designers in many categories including furniture, fashion and textiles.

 

Call for Entries to the Lexus Design Award 2018 Competition

Title

Lexus Design Award 2018

Application period

July 24 - October 8, 2017

Theme

“CO-”

Judging criteria

 
  • True to the essence of “CO-” with uniqueness in its interpretation.
  • Consistent with the Lexus Design goal of making the world a better place.

Judges

 

To be announced in August

Mentors

 

To be announced in August

Award categories

 

 

Lexus Design Award 2018 – Twelve finalists

  • One Grand Prix winner (selected from the four prototype winners)
  • Four prototype winners (selected from the twelve finalists)
  • Eight panel finalists

Prizes/benefits

 

 

 

 
  • Twelve finalists will be invited to Milan Design Week 2018. *
  • Four winners among the twelve finalists will receive up to three million yen each to cover prototype production costs. The four winners will create prototypes between January and March 2018, through sessions with their assigned mentors.
  • The four prototypes and eight panels will be exhibited at a Lexus exhibition space during Milan Design Week 2018.
  • Each of the twelve finalists will be asked to give a presentation at Milan Design Week 2018, after which a single Grand Prix winner will be named from among the four prototypes through final review by the judges.

*Note: Only one person per entry will be invited, regardless of whether the winning works are submitted by an individual or a group.

Organizer

Lexus International

In cooperation with

designboom

Application Process

For more information, visit LexusDesignAward.com

 

 

ABOUT LEXUS DESIGN AWARD

First launched in 2013, the Lexus Design Award is an international design competition that targets up-and-coming creators from around the world. The award seeks to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help to shape a better future. It provides a unique opportunity for four finalists to work with globally recognized designers as mentors to create prototypes of their designs, and then exhibit them at one of the design calendar's most important events.

 

ABOUT LEXUS CANADA

Lexus Canada is the exclusive Canadian distributor of Lexus luxury cars and sport utility vehicles through a sales and service network of 39 dealers across Canada. Guests have access to a wide range of luxury and performance vehicles with a total of 12 Lexus nameplates available in Canada, including the largest luxury hybrid lineup of 6 hybrid models. Inspired by great design and passion for innovation, Lexus is committed to delivering the highest quality products, services and experiences to meet the needs of luxury guests. The Lexus RX 350 and RX 450h are built at Toyota Motor Manufacturing Canada’s (TMMC) award-winning Cambridge South plant. For more information about Lexus and Lexus products, please visit: www.lexus.ca.

 

 

Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.