Toronto, ON (September 22, 2011) – Following today’s launch announcement for the CTV social app for iPad, available for free from www.itunes.ca/appstore, Bell Media announced Lexus as the presenting sponsor of the app, the first of its kind in Canada. Promotion for the Lexus CT 200h, the world’s first full hybrid luxury sportback, is included in all digital promotions for the app and Lexus enjoys featured pre-roll for on-demand streaming of CTV’s most popular prime time shows.
“We couldn’t be happier about Lexus being the sponsor of the CTV social app for iPad,” said Nancy McConnell, Director of Digital Sales, Bell Media Digital. “This is truly an innovative project for us, and we’re thrilled Lexus is coming on board.”
“Lexus is pleased to be a part of the launch of the CTV social app for iPad,” said Larry Hutchinson, Director of Lexus Canada. "This is the perfect new platform to profile the performance and innovation of the Lexus CT 200h, the world’s first luxury sportback hybrid, and the CT’s new F-sport edition, with advanced technology and intuitive design."
The CTV App lets users enter a unique, curated chat environment that includes tweets from cast members, Facebook comments and other insider and public commentary from across the social web, acting as a companion during primetime television shows. Also, the app allows users to on-demand stream select CTV and CTV Two new programs and returning hits in primetime, late-night and daytime. For information and programming details, visit CTV.ca/app.
CTV, Canada’s Olympic Network, is also Canada's largest private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV is Canada’s most-watched television network and lead broadcaster of the London 2012 Olympic Games. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio and digital. More information about CTV can be found on the network’s website at www.ctv.ca.
About Bell Media Digital
Bell Media Digital delivers the most popular news, sports, entertainment and lifestyle media in Canada through dynamic systems including Canada’s leading online video network, award-winning websites, user-generated content sites, mobile-optimized sites and apps. Bell Media Digital is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.
About Lexus of Canada
Lexus in Canada is the exclusive Canadian distributor of Lexus luxury cars and sport utility vehicles through a sales and service network of 34 dealers across Canada. Delivering more perfect moments of advanced motoring, the best-selling Lexus RX 350 SUV – fusing intuitive technology and L-finesse luxury – is built for the North American market in Cambridge, Ontario, the first and only Lexus manufacturing facility located outside of Japan.