Lexus To Light Up Milan Design Week With 12th Edition of The Celebrated Lexus Design Event

• 12th Lexus event during Milan Design Week – Showcasing the Lexus design philosophy

• Internationally acclaimed Japanese creative design studio Rhizomatiks and Lexus collaborate to bring visitors a light-themed innovative experience

(TORONTO, ON.  February 26, 2019) – Today Lexus announced its participation in the world’s pinnacle design event – Milan Design Week^* – for the 12^th time.  For more than a decade, the Lexus Design Event has provided visitors with an amazing experience in collaboration with some of the world’s most celebrated designers who are inspired by Lexus design philosophy.

For this year’s event, titled “LEADING WITH LIGHT”, Lexus has partnered with the globally renowned design firm Rhizomatiks, known for their rich experience in the field of design, art, entertainment and their imaginative use of technology to captivate audiences. Rhizomatiks has previously collaborated with Lexus in 2014 for the art and technology exhibition, Media Ambition Tokyo.

Inspired by Lexus’ future technology, Rhizomatiks has designed an immersive display that combines playful and dynamic lighting with advanced robotics.  Visitors will experience how the innovative use of light can affect human emotions.

Additionally, visitors will have the opportunity to view the works from the 6 Finalists of the 2019 Lexus Design Award – now in its 7^th year. The award celebrates up and coming creative talent from around the world and on the Press Day of April 8th, the Grand Prix winner will be chosen by a jury of world-renowned design leaders in front of the world’s media.

* The world’s largest design exhibition, also known as Salone Del Mobile, presents events and exhibits by brands and designers in many categories including furniture, fashion and textiles

COLLABORATION DESIGNER PROFILE: RHIZOMATIKS

Established in 2006. A collective of creators and producers with rich personality and various backgrounds in areas such as media art and engineering. Rhizomatiks has previously handled numerous creative projects combining technical knowledge with high ability of expression. Collaborating with various notable artists such as Björk, Rhizomatiks has created performances in numerous festivals such as Sónar Festival, MUTEK, and other festivals domestically and internationally.

https://rhizomatiks.com/

For more information, visit: www.lexusdesignevent.com

About Lexus Canada

Lexus Canada is the exclusive Canadian distributor of Lexus luxury cars and sport utility vehicles through a sales and service network of 39 dealers across Canada. Guests have access to a wide range of luxury and performance vehicles with a total of 12 Lexus nameplates available in Canada, including the largest luxury hybrid lineup of 6 hybrid models. Inspired by bold design, intuitive technology, and peak performance, Lexus is committed to delivering the highest quality products and services and creating amazing experiences for their guests. The Lexus RX 350 and RX 450h are built at Toyota Motor Manufacturing Canada’s (TMMC) award-winning Cambridge South plant. For more information about Lexus and Lexus products, please visit: www.lexus.ca.

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