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INNOVATION AND ADVANCED TECHNOLOGY
From hybrids and electric vehicles to fuel cell technology, Toyota's advanced powertrains are providing more sustainable mobility options to Canadians. Whether it's our vehicles, manufacturing processes, recycling initiatives, or future transportation systems, Toyota engineers and designers will continue to lead the industry with innovations that fulfill the needs of our customers. Here you will find the latest examples, information, images, and other resources that highlight Toyota’s innovation through exciting designs, fuel efficient vehicles, advanced safety technology, and smarter transportation systems that will keep Toyota at the forefront of the automotive industry.
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DEC 17, 2020
DIRECT4 is a core Lexus Electrified technology to achieve unique dynamic performance, or ‘Lexus Driving Signature’, for future hybrid and battery electric vehicles
New system provides instant electric control to all four wheels to transform dynamic...
JUN 16, 2020
TORONTO, ON – June 15, 2020 - To virtually unveil the new 2021 IS, Lexus has launched Lexus AR Play, an immersive augmented reality app designed to allow users to explore the vehicle through their smart phone or tablet – the first app of its kind for...
SEP 19, 2019
TORONTO, ON – September 19, 2019 – In its continuing challenge to deliver innovative and amazing experiences to its customers, Lexus held the world premiere of its first luxury yacht, the Lexus LY 650, today in Boca Raton, Florida, USA.
JUL 05, 2019
(TORONTO, Ontario) July 5, 2019 – Starting in September with select 2020 model year vehicles, Lexus Canada will introduce all-new connected features to improve the in-vehicle multimedia experience for Canadian Lexus drivers.
MAR 09, 2018
TORONTO, ONTARIO, March 9, 2018 – The unique Lexus Sport Yacht concept was recognized with a special award by Japan’s “Boat of the Year” committee at the Japan International Boat Show in Yokohama today.
FEB 21, 2018
TORONTO, ONTARIO, February 21, 2018 – The Lexus Safety System + A is this year’s winner of the Automotive Innovation Award from the Automobile Journalists Association of Canada (AJAC), in the Best Safety Innovation category. AJAC announced the award this morning at the Canadian International Auto Show in Toronto.
OCT 25, 2017
TORONTO, ONTARIO, October 25, 2017 – Lexus premiered to the world today its automated-driving-capable “LS+ Concept” concept vehicle at the 45th Tokyo Motor Show 2017.
JUL 18, 2017
(TORONTO, ONTARIO - July 18, 2017) – Last night saw a milestone in the collaboration with Lexus and the film studio EuropaCorp with the futuristic SKYJET making its movie debut at the premiere of the hotly anticipated action adventure film, Valerian and...
NOV 10, 2016
LOCATION, November 10, 2016 – Today, Lexus announced the formation of a creative partnership with film studio EuropaCorp. One of the early highlights of this collaboration will be the highly anticipated 2017 science fiction film, Valerian and the City of a Thousand Planets, starring Cara Delevingne and Dane DeHaan. Lexus collaborated with the Valerian creative team, as they imagined and brought to life the vision for the SKYJET, a single-seat pursuit craft featured in the film.
MAY 12, 2016
(TORONTO, ON – May 12, 2016) A positive website experience helps automakers attract customers to dealerships by almost threefold according to the J.D. Power 2016 Canadian Manufacturer Website Evaluation StudySM (MWES). Lexus tied for highest rank overall based on responses from 3,380 new-vehicle shoppers who indicate they will be in the market for a new vehicle within the next 24 months.
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Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.