Empowering emerging talent to create a better tomorrow through design

TORONTO, ONTARIO - July 27, 2022 - Lexus today announced the call for entries for LEXUS DESIGN AWARD 2023, an international design competition dedicated to empowering and encouraging the next generation of creators. Inaugurated in 2013, the award has served up-and-coming talent as a global platform for exposure, discovery, and launch of impressive careers. As the award continues to evolve, Lexus is aiming to enrich its platform for next generation design talents by more broadly focusing on the creative growth of the individual. To achieve this goal it embraces a new, streamlined form where four winners are now chosen to allow us to dive deeper into each winner's story, while also fostering rich dialogue amongst them and the industry luminaries who serve as members of the jury. Mentorship remains core to the award, with winners being mentored by leading lights of the design world. Entries to LEXUS DESIGN AWARD 2023 will be accepted through October 16, 2022.

Lexus is seeking innovative ideas that contribute to a thriving and a better future for all through the power of design and technology. Applicants will explain how their creative concept puts into practice the Lexus brand's three key principles: Anticipate, Innovate and Captivate. The design must anticipate global challenges to societies, envision inventive ways to reach a sustainable future, and seamlessly enhance the happiness of all. Lexus seeks engaging, insightful, and original designs that honor both form and function while offering actionable solutions to hasten the arrival of a brighter future for humanity in a variety of scenarios and situations.

"Over the past decade, environmental and other issues have ballooned along with the need for solutions. With the LEXUS DESIGN AWARD, we have welcomed and recognized emerging creators of foresight and creative brilliance who apply the power of design to the challenges of building a better tomorrow for all. “I eagerly await the fresh talent and impactful ideas that debut at LEXUS DESIGN AWARD 2023," said Simon Humphries, Head of Toyota & Lexus Global Design.

A judging committee of elite, internationally recognized design experts will select four winners from among the entries based on the judging criteria. Winners will be mentored by leading creators in diverse design disciplines. Each winner will be allocated a research and development budget of up to 3 million Japanese yen as a design grant to cover not only prototype construction, but also other relevant expenses involved in refining their concept and design and supporting the individual’s creative development. This once-in-a-lifetime mentoring experience is at the heart of the LEXUS DESIGN AWARD's reputation for excellence. In the spring of 2023, the four winners will reveal their progress to judges and mentors by presenting their finished work for review.

After revealing their work, the award winners will have the priceless opportunity to consult one-on-one with the judging panel. In addition to receiving feedback on their work, the winners share their visions and receive advice on the career path and aspirational goals that would further their success as creators.

Mentors and judging committee members will be announced this fall.

For more information, please visit LEXUS DESIGN 

Official Hashtag: #lexusdesignaward






July 27 – October 16, 2022




  • How the design can enhance the happiness of everyone.
  • How the design embodies the three principles of the Lexus brand: Anticipate, Innovate, and Captivate.


Does the concept and design anticipate global challenges facing future society?

Does the design demonstrate new thinking and originality in its proposal and execution?

Is the design intriguing and compelling in concept and execution?



To be announced this fall


Four Winners


  • Four winners to be invited to mentorship — a series of sessions with mentors from diverse fields who guide winners in developing ideas into prototypes.
  • Four winners will have global media exposure to help drive career advancement.
  • Four winners to receive a design grant of up to 3 million JPY each for prototype production costs and other relevant expenses involved in refining their concept and design.
  • Four winners will have an opportunity to expand their professional horizons by engaging the judges in dialogue, one-on-one.

See Official Rules for more details.


Lexus International



Lexus Canada is the exclusive Canadian distributor of Lexus luxury cars and sport utility vehicles through a sales and service network of 40 dealers across Canada. Guests have access to a wide range of luxury and performance vehicles, with a total of 12 Lexus nameplates available in Canada, including the country’s largest luxury hybrid lineup of six hybrid models. Inspired by bold design, intuitive technology, and peak performance, Lexus is committed to delivering the highest quality products and services, and to creating amazing experiences for their Guests. The Lexus RX 350, RX 450h, NX 250, NX 350 and NX 350h are built at Toyota Motor Manufacturing Canada’s award-winning Cambridge plant. For more information about Lexus and Lexus products, please visit: 


Launched in 2013, the LEXUS DESIGN AWARD is a worldwide competition for up-and-coming creators. The Award seeks designs which show potential to contribute to society. Under the mentorship of established creators, the four winning talents interact and receive guidance as they bring their design concepts to life.  Together, mentors and winners work to realize the aim of the Award, Design for a Better Tomorrow.  The LEXUS DESIGN AWARD provides global media exposure to drive professional career advancement.



Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.