Lexus Launches Lexus Design Award

Winning Entries from 2012 Competition to Be Displayed at Milan Design Week 2013
October 30, 2012—Lexus announces the launch of the Lexus Design Award, an international design competition targeting innovators around the world.
The Lexus Design Award is aimed to provide an opportunity for young innovators to work with a world-famous designer as a mentor to create prototypes of their designs. Targeting entries from those 30 years old or younger, through this initiative, Lexus hopes to contribute to nurturing and supporting youthful creators.
“There is a new brand spirit at Lexus, one that is re-imagined, re-invigorated and re-invented in everything from design, to performance, to new levels of luxury,” said Cyril Dimitris, Director, Lexus Canada.  “This is a truly unique competition and we are excited to encourage Canadian design talent to participate.”
The theme of the Lexus Design Award 2012 is motion—a word and concept directly connected to people’s everyday lives. Under this theme, Lexus welcomes innovators and calls for works that display a deep understanding of Lexus design, uniquely interpret concepts and provide original perspectives on and solutions to various issues of daily life. Lexus welcomes designers from all fields, such as architecture, product design and fashion.
The application period starts today and runs through December 31. The winners will be announced and their works exhibited during Milan Design Week in April 2013. The award will be officially launched at the Lexus booth during TOKYO DESIGNERS WEEK.
About Lexus
With the vision of Progressive Luxury, Lexus has been pursuing and presenting values different from those of conventional luxury makes. Lexus strives to create a more luxurious experience through automobiles, as well as technological advancements as the Lexus Hybrid Drive.
Lexus believes that design goes beyond mastery of form and is a process in problem solving and an effort to propose solutions to shape a better society and future. Lexus therefore welcomes a wide variety of innovative ideas to overcome challenges.
Call for Entries for Lexus Design Award 2012 Competition
October 30, 2012 – December 31, 2012
Entrants must be 30 years of age or younger (individual or group, any nationality)
Judging criteria
• Depth of understanding of the design concepts of the competition and a unique interpretation of those concepts.
• Uniqueness of perspective and originality of solutions proposed under the theme.
Paola Antonelli, Aric Chen, Jaime Hayon, Toyo Ito, Birgit Lohmann, Kiyotaka Ise (Lexus International president)
Sam Hecht, Junya Ishigami
• Ten entries will win awards. The creators of the awarded works will be invited to the Milan Design Week*.
• Two entries from the ten winners will receive up to five million yen (approximately $62,000 CAD) each to cover prototype production costs. The designers of the two entries will create prototypes of their award winning designs between February and March 2013 through sessions with two assigned mentors.
• The two prototypes and also panel displays of the other eight winning entries will be exhibited in the Lexus space at the Milan Design Week in 2013.
Lexus International
In cooperation with
Through the designboom website (URL below)
For more information
*In the case of individual applicants, the winner will be invited. In the case of group applicants, up to two people will be invited.

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