Lexus Canada unveils Canada’s first automotive website based on “responsive design”

New website delivers the ultimate luxury experience with vehicle configuration and pricing accessible from any device, including smartphones

TORONTO, ON., (September 9, 2013) – Lexus Canada today launched a new website that delivers the ultimate luxury digital experience with innovative firsts for an automotive brand in Canada:
  • As the first automotive brand in Canada to have a website based on “responsive design,” visitors are able to access the site’s content in an optimally efficient and user-friendly manner based on the device being used. As a result, people using their smartphones or tablets will have an experience as intuitive, convenient, and visually appealing as those viewing the website from their laptop or desktop computer.
  • offers the only full mobile "Configure & Price" allowing Guests to select Lexus Financial Services finance rates, or enter their own.
  • Lexus is one of the first luxury automakers to offer Chinese content on its website.
“The cornerstone of the Lexus brand is exceptional design and engineering, which applies most importantly to our outstanding lineup of luxury vehicles while also extending to everything associated with our brand,” said Cyril Dimitris, Director of Lexus Canada. “Our website represents an important touchpoint for our Guests so we take great pride in having deliver a seamless, engaging and intuitive experience from discovery through to purchase.”
About Lexus Canada
Lexus Canada is the exclusive Canadian distributor of Lexus luxury cars and sport utility vehicles through a sales and service network of 37 dealerships across Canada. With 15 Lexus models on the road today, five of them being hybrids, Lexus has the largest luxury hybrid lineup; allowing guests a choice in a large range of luxury vehicle segments. In the 2012 J.D. Power and Associates Initial Quality Study (IQS), Lexus won the most segment awards, four in total, of any nameplate.


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