Lexus UX Concept Introduces Radical Immersive 3-D Driving Experience

• Innovative, 3-D Human Machine Interface (HMI) technology offers a uniquely immersive driver experience

• Floating, hologram-style driver's instrument binnacle and centre console displays

• The latest advanced in-vehicle electrical technologies also on display in the new UX Concept

• Lexus UX Concept World debut at Paris 2016 motor show

(TORONTO, ON –September 22, 2016) A new Lexus compact crossover concept vehicle, the UX Concept, makes its world debut at the 2016 Paris motor show, showcasing Lexus’ vision for a compact SUV of the future. The Lexus UX Concept represents a new step in the company's design journey and a redefinition of the driving experience.

The bold UX Concept design embodies imaginative, forward-thinking technologies to provide occupants with a fully immersive experience. All on-board HMI technology has been designed to offer progressive customers who live and work in an ever-connected environment an innovative, three-dimensional driver experience.

The driver's instrument binnacle houses a transparent globe, floating in the manner of a hologram, in which a combination of analogue and digital information express a functional yet unexpected user interface. And the centre console features a prominent, facetted crystal structure within which a hologram-style display of air-conditioning and infotainment system is clearly visible to both driver and front passenger.

The latest advanced in-vehicle electrical technologies are also on display in the new UX Concept. It features electro-chromatic windows, and the door mirrors are replaced by e-mirror camera housings far slimmer than conventional mirror housing. All switchgear is electrostatic, and housed under transparent covers.

Finally, the fin motif used on the A pillar is repeated on the dashboard to provide a new audio experience for the new generation Lexus customer -a demountable sound bar built into the passenger side of the dashboard.

'Our brief was to create a new genre of compact crossover; a vehicle that could create something unique from a customer’s point of view -an innovative, three-dimensional, fully immersive user experience.' 

Stephan Rasmussen, Designer at European Design Centre, ED²

About Lexus Canada

Lexus Canada is the exclusive Canadian distributor of Lexus luxury cars and sport utility vehicles through a sales and service network of 38 dealers across Canada. Guests have access to a wide range of luxury and performance vehicles with a total of 12 Lexus nameplates available in Canada, including the largest luxury hybrid lineup of 6 hybrid models. Inspired by great design and passion for innovation, Lexus is committed to delivering the highest quality products, services and experiences to meet the needs of luxury guests. The Lexus RX 350 and RX 450h are built at Toyota Motor Manufacturing Canada’s (TMMC) award-winning Cambridge South plant. For more information about Lexus and Lexus products, please visit: www.lexus.ca.