MEDIA ADVISORY: Experience The Expansion Of The Lexus RX Family And A Brand New Booth At The Montréal International Auto Show

Media Day: January 18, 2018 – 9:25 am


TORONTO, ONTARIO, January 12, 2018 – Visit the new Lexus booth at the Montréal International Auto Show and see the latest combination of luxury, utility and performance, as Lexus introduces the all-new RX L. This three-row luxury SUV – making its Canadian debut – expands the popular RX lineup by offering conventional and hybrid models with space for up to seven adults, plus class-leading space behind the third row.


The new booth reflects the Lexus brand’s personality and design language, and aims to immerse visitors into the world of Lexus providing a stage for the creation of amazing experiences. The stand itself is inspired by the concept of a traditional Japanese garden – both the nature of its materials, and its winding pathways.


In addition, the Lexus booth will have a full range of luxury sedans, coupes and SUVs on display, plus opportunities to explore innovative Lexus technologies including the advanced safety technologies in Lexus Safety System + and the powerful yet intuitive connected vehicle technologies and services of Lexus Enform.


Media Advisory

Accredited members of the media are invited to preview the Lexus RX L plus the brand’s full portfolio of luxury vehicles at the auto show’s Media Day:

  • WHAT: Lexus RX L, Lexus Safety System+, Lexus Enform, and more.
  • WHERE: Montréal International Auto Show, Palais des congrès, Lexus display.
  • WHEN: January 18, 2018 – 9:25 am.
  • WHO: Jennifer Barron, Director of Lexus in Canada – plus spokespeople for French and English interviews.


For further information or to set up interviews, contact:


Melanie Testani

PR Manager, Toyota Canada Inc.

416 571-5894


Romaric Lartilleux

PR Consultant, Toyota Canada Inc.

416 986-3469


About Lexus Canada

Lexus Canada is the exclusive Canadian distributor of Lexus luxury cars and sport utility vehicles through a sales and service network of 39 dealers across Canada. Guests have access to a wide range of luxury and performance vehicles with a total of 12 Lexus nameplates available in Canada, including the largest luxury hybrid lineup of 6 hybrid models. Inspired by bold design, intuitive technology, and peak performance, Lexus is committed to delivering the highest quality products and services and creating amazing experiences for their guests. The Lexus RX 350 and RX 450h are built at Toyota Motor Manufacturing Canada’s (TMMC) award-winning Cambridge South plant. For more information about Lexus and Lexus products, please visit:



Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.