MEDIA ADVISORY: Go Beyond Autonomous Driving, Beyond Artificial Intelligence and Beyond Limitations with the Canadian Reveal of Lexus’ LF -1 Limitless Concept


  • Meet the new Director of Lexus in Canada, explore the latest in Lexus design, test out a range of 2019 Lexus Hybrid Electric Vehicles and more at the Canadian International Auto Show
  • Media Day: February 14, 2019 - 11:45 AM Reveal

TORONTO, ON – FEBRUARY 7, 2019 – Visit the Lexus display at the Canadian International Auto Show and meet Robert Tsang, the newly-appointed Director of Lexus in Canada as he reveals the Lexus LF-1 Limitless Concept – the brand’s latest luxury crossover and a true showpiece of advanced technology.

Media Advisory

Accredited members of the media are invited to peruse the Lexus brand’s full portfolio of luxury vehicles on display at the auto show’s Media Day including:

  • WHAT:
    • Lexus LF -1 Limitless Concept - featuring a broad range of powertrain choices, the introduction of Chauffeur Mode, 4D Navigation and more
    • The all-new 2019 Lexus UX – a compact luxury SUV for today’s urban explorers
    • A wide range of self-charging hybrid models, F SPORT performance editions, and more.
    • Advanced Technologies of Lexus Safety System+ 2.0, Lexus Enform and more.
  • WHERE: Canadian International Auto Show, Metro Toronto Convention Centre, Lexus exhibit.
  • WHEN: February 14, 2019 – 11:45 AM
  • WHO: Robert Tsang, Director of Lexus in Canada

For further information or to set up interviews, contact:

Sheri Helman
PR Consultant, Toyota Canada Inc.
416 438-6320 ext. 2086
Onsite Press-Day - contact: 647-622-6325

Romaric Lartilleux
Acting Public Relations Manager, Toyota Canada Inc.
416-438-6320 ext. 2657
Onsite Press Day - 416-986 3469

About Lexus Canada

Lexus Canada is the exclusive Canadian distributor of Lexus luxury cars and sport utility vehicles through a sales and service network of 39 dealers across Canada. Guests have access to a wide range of luxury and performance vehicles with a total of 14 Lexus nameplates available in Canada, including the largest luxury hybrid lineup of 7 hybrid models. Inspired by bold design, intuitive technology, and peak performance, Lexus is committed to delivering the highest quality products and services and creating amazing experiences for their guests. The Lexus RX 350 and RX 450h are built at Toyota Motor Manufacturing Canada’s (TMMC) award-winning Cambridge South plant. For more information about Lexus and Lexus products, please visit:


Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.