TORONTO, ONTARIO – DECEMBER 7th, 2021 – Imagine driving a vehicle that offers extreme off-road capability – while also generating almost no emissions. That’s the promise embodied by the Lexus ROV Concept, officially unveiled today. The Lexus ROV (Recreational Off-highway Vehicle) Concept is a unique hydrogen-powered vehicle that reflects a commitment by Lexus to ensure exhilarating driving can co-exist with a carbon-free society centred on responsible mobility.
“The Lexus ROV Concept is designed to enable our guests to explore the amazing natural environment that Canada has to offer, while minimizing their environmental footprint,” said Mart Gilbert, Director of Lexus in Canada. “This concept vehicle fuses our desire to develop lifestyle-oriented products with our industry-leading research into new technologies that contribute to carbon neutrality. The Lexus ROV Concept’s hydrogen-powered engine delivers the thrilling performance that today’s luxury drivers demand, while generating near-zero emissions to help preserve and protect our environment for future generations of Canadians.”
Adventurous looks inspired by bold Lexus design
For the Lexus ROV Concept, the design team developed a vehicle that would look good in all kinds of natural environments. The car bears all the true hallmarks of an off-road vehicle with its exposed suspension, protective cage and chunky off-road tyres for driving along muddy tracks. Dimensions are: 3,120 mm (length), 1,725 mm (width), 1,800 mm (height).
With the Lexus’ "human centred" philosophy as their starting point, the design team wanted to create the kind of vehicle people would expect from a luxury carmaker yet without losing the rugged performance of an ROV. They designed a body that could protect passengers, incorporate the iconic Lexus signature grille and preserve enough travel for the front suspension. In addition, the front fenders were conceived to offer protection against any stray rocks and mud.
The suspension cover, connected to the rear hydrogen fuel tank, protects functional parts as well as conveying the sense of durability inherited from Lexus SUVs. The dark bronze paint is carefully crafted along with a lightweight body and suspension designed for both comfort and fun off-road driving. Lexus ‘L’-motif front and rear lights and the rear LEXUS badge express the latest Lexus design language.
Inside, based on the Tazuna concept, it has a simple meter that instantly reads the information the driver needs while the driver concentrates on driving.
Feel the Lexus quality and craftsmanship
The new concept showcases outstanding build quality with the luxury feel of Lexus craftsmanship in both the interior and exterior, as never been seen before in a ROV. Luxury details include a leather steering wheel and a sculpted shift knob and seats which feature suspension elements that smooth bumps out of the ride. The seats are upholstered in hard-wearing synthetic leather. For demanding off-road driving, the first Lexus hydrogen ICE will meet all the carmaker’s stringent requirements for QDR (Quietness, Durability, Reliability).
Clean yet exciting hydrogen power
While tackling its carbon neutrality goals, Lexus is passionate about the enjoyment of driving cars. This ROV Concept embodies the exciting sound of an ICE and the responsive rise in torque that comes from the fast combustion speed of hydrogen, which Lexus believe is highly compatible with the ROV.
This hydrogen powered ROV concept is the result of Lexus’ desire to preserve true off-road pleasure in tomorrow’s low carbon society. To power this off-road fun, the 1.0-litre hydrogen engine works just like a petrol engine, but with a high-pressure tank for compressed hydrogen which is delivered precisely by a direct hydrogen injector. Importantly, Lexus’ new hydrogen engine produces close to zero emissions, with a negligible amount of engine oil burned during driving.
Developed with its own ‘Lexus Driving Signature’
With a lightweight body composed of a strong pipe frame and suspension that boasts a large amount of travel, the driver will enjoy the car's natural movements, the distinctive ‘Lexus Driving Signature’ and the possibility to go anywhere they desire. Designed for dynamic and comfortable driving, the agile design and the responsiveness of the hydrogen engine make the Lexus ROV a fun vehicle to drive with exceptional off-road capability.
About Lexus Canada
Lexus Canada is the exclusive Canadian distributor of Lexus luxury cars and sport utility vehicles through a sales and service network of 39 dealers across Canada. Guests have access to a wide range of luxury and performance vehicles with a total of 12 Lexus nameplates available in Canada, including the largest luxury hybrid lineup of 6 hybrid models. Inspired by bold design, intuitive technology, and peak performance, Lexus is committed to delivering the highest quality products and services and creating amazing experiences for their guests. The Lexus RX 350 and RX 450h are built at Toyota Motor Manufacturing Canada’s (TMMC) award-winning Cambridge South plant. For more information about Lexus and Lexus products, please visit: www.lexus.ca.
Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.