LEXUS SHOWCASES THE FUTURE OF ELECTRIFIED VEHICLES AND MOBILITY EXPERIENCES AT THE 2023 JAPAN MOBILITY SHOW

• With the aim to transform into a BEV brand, Lexus world premieres its concept model lineup at the first-ever JAPAN MOBILITY SHOW 2023


• A sustainable vision for the "future of cars” will be shown inside a booth featuring stunning traditional Japanese craftsmanship and exhibits highlighting electrification and AI technology used in next-generation BEVs


• “Lexus Electrified VR Experience” will simulate a virtual driving experience that aligns with Lexus's customer-centric approach and connection to society

TORONTO, ONTARIO – OCTOBER 11th, 2023 – Lexus will exhibit at the first-ever JAPAN MOBILITY SHOW 2023 from October 26 to November 5 under the theme “Discover a future you can't wait to navigate!”

The Lexus booth theme will be “Pushing the Boundaries of the Electrified Experience” and will debut its next-generation battery electric vehicle (BEV) concept model lineup, with the aim of transforming into a BEV brand by 2035. The booth prominently features the use of traditional Japanese aesthetics and environmentally friendly, sustainable bamboo material, expressing the brand's commitment to achieving a carbon-neutral society.

In addition to the concept models, VR driving simulators “Lexus Electrified VR Experience” will allow visitors to experience a future world of driving where electrification and AI technologies help cater to individual customer needs and connect with society. Show guests will have the opportunity to fully engage in a VR-exclusive setting, enabling them to encounter the personalized driving experience and enhanced lifestyle that Lexus is committed to delivering.

Press conference is scheduled on press day at 10:30 a.m. Wednesday, Oct. 25, at the Lexus booth.

The press conference can be viewed from the following URL: https://global.toyota/jp/newsroom/lexus/39888236.html

Show to be held at Tokyo Big Site (Koto-ku, Tokyo); Oct. 26-27: Special Invitational Days; Oct. 28-Nov. 5: Open to the general public.

Details on specific exhibit vehicles will be released in upcoming announcements. For more information, please visit https://global.toyota/en/newsroom/corporate/jms2023/

About Lexus Canada

Lexus Canada is the exclusive Canadian distributor of Lexus luxury cars and sport utility vehicles through a sales and service network of 40 dealers across Canada. Guests have access to a wide range of luxury and performance vehicles with a total of 12 Lexus nameplates available in Canada, including the largest luxury hybrid lineup of 6 hybrid models. Inspired by bold design, intuitive technology, and peak performance, Lexus is committed to delivering the highest quality products and services and creating amazing experiences for their Guests. The Lexus RX 350 and RX 450h are built at Toyota Motor Manufacturing Canada’s (TMMC) award-winning Cambridge South plant. For more information about Lexus and Lexus products, please visit: www.lexus.ca.

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