MEDIA ADVISORY: THE NEXT-GENERATION 2024 LEXUS GX 550 MAKES ITS CANADIAN DEBUT AT THE MONTREAL INTERNATIONAL AUTO SHOW

TORONTO, Ontario – January 11^th, 2024 – At this month’s Montréal International Auto Show, Lexus Guests will have their first opportunity to experience the next-generation 2024 Lexus GX 550. Making its Canadian debut at the show and rolling into Lexus Dealer showrooms this year, the 3^rd generation GX offers Guests significant power and performance gains plus state-of-the-art connectivity and safety technologies, while maintaining the go-anywhere capability, elegant features, sophisticated styling, and luxurious quality that are hallmarks of the Lexus brand. 

The 2024 GX also introduces the first-ever Overtrail grades for Lexus luxury SUVs. Offered in two models, these enhance the GX’s legendary off-roading capabilities with unique packages of features and gear optimized to help Guests explore the natural world through refined adventures.

In addition to the new GX 550, the Lexus exhibit will showcase the company’s full range of luxury coupes, sedans, crossovers, and SUVs – including the all-new 2024 Lexus TX and popular choices such as the built-in-Canada NX and RX self-charging hybrid electrics.

Visitors will also have the opportunity to explore innovative Lexus technologies including the advanced safety technologies in Lexus Safety System+, the world’s most popular and proven self-charging and plug-in hybrid powertrains, and the powerful yet intuitive communications features of the Lexus Interface.

Media Advisory

Accredited members of the media are invited to the auto show’s Media Day, to preview the all-new Lexus GX 550. An extensive portfolio of Lexus vehicles and technologies will also be on display.

• WHAT: Canadian premiere of the all-new 2024 Lexus GX 550
• WHERE : Montréal International Auto Show, Palais des congrès, Lexus exhibit
• WHEN: January 18, 2024

For further information or to set up interviews, contact:

Romaric Lartilleux
Toyota Canada Inc.
romaric_lartilleux@toyota.ca

About Lexus Canada Lexus Canada is the exclusive Canadian distributor of Lexus luxury cars and sport utility vehicles through a sales and service network of 40 dealers across Canada. Guests have access to a wide range of luxury and performance vehicles with a total of 12 Lexus nameplates available in Canada, including the largest luxury hybrid lineup of 6 hybrid models. Inspired by bold design, intuitive technology, and peak performance, Lexus is committed to delivering the highest quality products and services and creating amazing experiences for their Guests. The Lexus RX 350 and RX 450h are built at Toyota Motor Manufacturing Canada’s (TMMC) award-winning Cambridge South plant. For more information about Lexus and Lexus products, please visit: www.lexus.ca.

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