LEXUS SHOWCASES CUSTOM WRAPPED VEHICLES BY CANADIAN ARTISTS

TORONTO, JANUARY 27, 2025 – How do vehicles capture the important stories from your life? Two Montreal-based artists explored meaningful moments and expressed them through two special vehicle wraps for Lexus.

The collaboration demonstrates Lexus’s deep connection to craftsmanship and its commitment to celebrating the arts.

“Each Lexus we craft is more than simply a mode of transportation – it’s a precision machine and a sanctuary of calm, designed to enhance life’s most meaningful moments,” said Martin Gilbert, Director of Lexus Canada. “We’re proud to work with our two featured artists who, with their talent, captured these moments and demonstrated the essence of craftmanship that guides Lexus.”

By reimagining Lexus vehicles as canvases for personal expression, this collaboration brings to life the brand’s belief that thoughtful design enhances life’s quiet yet significant moments.

Each artist and their project is described below:

Mono Sourcil (Maxilie Martel-Racicot) – “Outdoor memories”

 For her project, Maxilie wrapped a 2025 Lexus NX 350h in a theme informed by the outdoors – particularly along the route to her mother’s house in central Québec.

“I wanted to create all those precious moments, where nature holds an important place and will also serve as a source of inspiration for the creation of my design.” – Maxilie Martel-Racicot

PERU (Patrick Dyer)  – “Childhood memories”

For his project, PERU wrapped a Lexus IS in a theme that captures childhood memories.

“A car can feel like an extension of home. Some of the most meaningful memories I have as a kid were in the back seat … I spent a lot of time in deep meditation staring out the window, getting lost in my imagination.” - PERU

First debuting at the 2025 Montreal International Auto Show, both vehicles will continue to be on public display at the 2025 Canadian International Auto Show, February 14-23 at the Metro Convention Centre.

About Mono Sourcil (Maxilie Martel-Racicot) @monosourcilart

Maxilie is a Montreal-based artist with over 15 years’ experience, deeply embedded in the city’s vibrant cultural scene. Renowned for her dynamic energy and fluid forms, she has showcased her work at several prestigious festivals and events across Montreal. Maxilie’s art brings a unique and transformative perspective, blending abstract forms and bold colour palettes to create pieces that evoke movement and emotion.

About PERU (Patrick Dyer) @peru143

PERU is an internationally acclaimed Peruvian-Canadian muralist and graphic artist with over 25 years of experience in graffiti and a practice rooted in both digital and traditional art forms. Known for transforming neglected spaces into imaginative worlds, Peru’s bold and dynamic style aims to heal, inspire, and uplift. Celebrated for creating Canada’s longest mural, his work has earned him collaborations with leading global brand. His unique ability to seamlessly blend street art influences with contemporary design continues to captivate audiences worldwide.

About Lexus Canada

Lexus Canada is the exclusive Canadian distributor of Lexus luxury cars and sport utility vehicles through a sales and service network of 40 dealers across Canada. Guests have access to a wide range of luxury and performance vehicles, with a total of 12 Lexus nameplates available in Canada, including the country’s largest electrified luxury vehicle lineup – including hybrid, plug-in hybrid, and battery electric models. Inspired by bold design, intuitive technology, and peak performance, Lexus is committed to delivering the highest quality products and services, and to creating amazing experiences for their Guests. The Lexus RX 350, RX 350h, RX 500h, NX 250, NX 350 and NX 350h are built at Toyota Motor Manufacturing Canada’s award-winning Cambridge plant. For more information about Lexus and Lexus products, please visit www.lexus.ca

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