LEXUS CANADA BECOMES THE OFFICIAL AUTOMOTIVE PARTNER OF CIRQUE DU SOLEIL

MONTREAL, June 12, 2025 – Lexus Canada is proud to announce a new partnership with Cirque du Soleil, becoming the Official Automotive Partner in Canada.

The partnership builds on the recent launch of Lexus’ Craft Driven Masterbrand platform, which celebrates the intersection of artistry, performance, precision and meaningful moments.

Through this collaboration, Lexus aims to strengthen its commitment to craft, where every detail is intentional, and every moment tells a story – connecting with an audience that appreciates elevated design and performance.

“At Lexus, we’re inspired by those who push the boundaries of creativity and craft,” said Martin Gilbert, Director, Lexus Canada. “Cirque du Soleil is deeply rooted in craftsmanship and innovation, offering Canadians world-class experiences – and making this partnership a natural fit.”

“Lexus shares Cirque du Soleil’s passion for craftsmanship, creativity, and elevating the human experience,” said Daniel Lamarre, President & CEO, Executive Vice-Chairman, Cirque du Soleil Entertainment Group. “We are thrilled to partner with a brand that celebrates artistry and precision, and we look forward to delivering unforgettable moments to audiences across Canada together.”

The partnership will see Lexus integrated into Cirque du Soleil’s iconic Big Top and Arena shows across the country and attendees can expect to see on-site brand displays at select tour stops.

About Cirque du Soleil Entertainment Group
Cirque du Soleil Entertainment Group is a world leader in live entertainment. Building on four decades of pushing the boundaries of the imagination, the artistic entertainment company brings its creative approach to a large variety of artistic forms such as live shows, multimedia productions, long-form content, music, immersive experiences, and special events. Since its creation in 1984, more than 400 million people have been inspired on 6 continents and 86 countries. The Canadian company now employs almost 4000 employees, including 1200 artists from more than 80 different nationalities. Along with its affiliates—Blue Man Group, VStar Entertainment Group, and The Works Entertainment—Cirque du Soleil Entertainment Group continues to expand its creative reach. For more information about Cirque du Soleil Entertainment Group, please visit cirquedusoleil.com.

About Lexus Canada
Lexus Canada is the exclusive Canadian distributor of Lexus luxury cars and sport utility vehicles through a sales and service network of 40 dealers across Canada. Guests have access to a wide range of luxury and performance vehicles, with a total of 12 Lexus nameplates available in Canada, including the country’s largest electrified luxury vehicle lineup (hybrid, plug-in hybrid or battery electric) models. Inspired by bold design, intuitive technology and peak performance, Lexus is committed to delivering the highest quality products and services, and to creating amazing experiences for their Guests. The Lexus RX and RX Hybrid, Lexus NX and NX Hybrid are built at Toyota Motor Manufacturing Canada’s award-winning Cambridge plant. For more information about Lexus and Lexus products, please visit: www.lexus.ca

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